Outsourcing
Outsourcing, like great management, simply means getting something done through the use of other people. In our case, as online marketers and web developers, content is king and is usually the first thing we outsource.
Those of you currently marketing online know how frugal Google has become and how they continually keep us on our toes, demanding quality content. Why? Because it’s all about the readers experience and providing people “what it is” they came to our site for in the first place, content and information. But all content is not created equal as we will see in a moment.
If you market any product or service online then you already know……..you have to write. Of course there’s a caveat to this because if you don’t like to write then of course you can outsource the job to someone else. But in beginning most of us simply do it ourselves until we reach the point to where we can farm it out. Those who really hate writing jump right into the various outsourcing agencies available online and just start hiring.
What Can You Outsource
Everything. If you know absolutely nothing about online marketing and decide that you want to create a niche site on a product you can outsource it. You can even outsource the initial keyword research, the building of the website including all the content, launch of the site and article writing to help create backlinks.
There is someone out there who will do it all for you. Of course it’s going to cost you a grip and you will have learned nothing in the process. Obviously, for anyone serious, it’s important to know how to fish instead of relying on someone to fish for you.
But outsourcing does have it’s place and it is a tremendous “tool” all serious marketers use to, some degree, once you get your footing in this great business.
Common Tasks to Outsource
Article Writing
Web Design
Logos
Blog Building
Banners
Research
I met an amazing internet marketer, Steve Gray, who mentored me when I first got started online and he outsourced practically everything. He controlled the number one element however; keyword research and product selection, but outsourced the rest.
Of course he purchased his own domains but after that, he was done! He made videos for his out-sourcers showing them, in great detail, how to set up his niche sites and later submit content to article directories.
This is not an extreme example and more common then you might think among the heavy hitters. But it is an example of what you should aspire to be able to achieve. Let others to the “heavy lifting” for you as soon as you are in a position to do so. Outsource it!
Outsourcing your content writing is probably the first thing most newbies do. Let’s continue and talk in more detail about Hiring a Content Writer.
