Picking Your Product
So lets get straight to the meat of it. The economy revolves around the buying and selling of products and services. So in order to make money online you have to provide a product or service right? Simple enough.
Your job is clear cut. You have to find a problem and provide a solution. Now of course there are thousands of problems and there is always a solution to be found.
The best type of problems to target for solution involve those which have high emotion attached to them, such as health, wealth and love.
Think about it, everywhere you look you see products and services based around these very strong emotional triggers. “Lose weight with this product”, “Get rich quick” and of course , “Find your perfect partner”. These are highly competitive markets as well and although there is always room to find your “niche” within them, I suggest you get your marketing “chops” in order first.
The biggest mistake brand new marketers make is jumping in the deep end and trying to “sell” how to make money products or get rich quick programs right away. You must learn “how” to market your product of choice first before you attempt to show someone else how to do it.
Be patient, pay your dues and LEARN YOUR CRAFT first.
So What Do I Promote Online
This is a subject with many varying opinions. Some will say to promote something you’re passionate about. Maybe something you have a personal interest in which may be a hobby.
Others say to promote “brand name” items because thats what people want. I say combine the two if at all possible and do them both because thats what I did. If you have a hobby like golf, cooking, exercise, music or even woodworking; you can find a product or service to promote.
The possibilities are infinite and there are more things to promote then you could ever do even if you wanted to. But here’s the thing. It doesn’t matter what you promote. The PROCESS is going to be the same and you must discipline yourself to follow a systematic approach.
Do Your Keyword Research
What are keywords? A keyword is a word or phrase you type in Google, Yahoo, MSN..etc. for something you’re searching for. A keyword can be “short”, one word, or “long tailed”, several words. So every time you search Google to find the answer for a “problem” you are using keywords.
Try this: Go to Google and type in this long tailed keyword “Chris Farrell Membership” without the quotes. Can you find this website? I followed the process I learned from Chris to rank this page where it is today.
I will be doing a detailed report on how to research a product but for now understand this: Keyword research is going to be one of the most important skills you will need to learn and master as you move forward.
It sets the stage for everything that follows. You can select a product based on keywords or select keywords based on a product. You will read varying opinions on this.
Your goal is to of course be on Page One of Google with your chosen keyword. This is the first step for generating “Organic” traffic to your website. There are many, many ways to drive traffic to your website and this is ONE of MY preferred methods.
As you move along in the process you may prefer other methods. But keywords will always be a vital element, regardless of your methodology.
What Now?
If you have not done so I would recommend going through Chris Farrells free course on “A Web Business Explained“. It’s exactly what I followed to get started and simply put, it works. But you must go through it in order for it to work. Right?
You will learn how to get started by using one simple web page.
If you are brand new, it’s the perfect place to start. If you are not new but are still having problems seeing consistency in your marketing efforts it’s the best place to continue.
I developed this site to pass along what I’ve learned, and continue to learn, in hopes of helping aspiring marketers just like you.
Feel free to get a copy of my free eBook where I go into great detail on exactly what to expect and how to approach each area of this great business.
Remember, Stay focused and Stay faithful. You can do anything you want!
I wish you every good thing.
